How to get your Digital House in Order
Online marketing activities need to form part of a fully integrated plan. There is no point having one strategy for your traditional marketing streams and another when it comes to the web. All areas of marketing need to come together to form one overall strategy.
This can seem like a massive task at first, many companies have a fragmented approach when it comes to marketing and it can seem daunting to try and bring everything together. But by focusing on one thing at a time, it is achievable and once your house is in order your marketing activity will have greater impact.