Tap Tap away with Email Marketing
Email marketing has gained a bit of a bad reputation, but that’s mainly due to the countless spam emails we receive every day. By running a permission-based email marketing campaign you can help your business to both generate leads and improve customer retention.
Permission based means that they have given you their OK for you to send them an email, this could be through an email sign up form on your website or it could be because someone has handed you their business card at a networking meeting. Buying lists and emailing out to the masses isn’t something that we would advocate and it can damage your reputation. You could even have your website and email blacklisted as a result and so I really would steer clear of this type of email mail out.
Is PPC really a quick and easy fix?
PPC (or pay per click) are adverts placed in search engines, they appear towards the top and right side of the search results page and look slightly different to the organic listings. The order in which these adverts appear is based on a combination of something called a quality score and the amount you are willing to pay for a click on your advert.
The idea is that you target your adverts to the things that people are searching for with a view to them clicking on that advert and being directed through to your website.
Making Webinars part of your marketing strategy
A webinar is a way of presenting to a large number of people at one time. It allows you to hold a virtual presentation with people regardless of their location, as long as they have Internet connection they can attend.
Holding a webinar is a great way to increase your company’s profile and to be seen as an expert in your field. The idea is that you present your content to a target audience in an educational way, so giving them some valuable information to take away with them.
Why is content good for my website?
Just having a website with a few standard pages is not enough in today’s world of technology if you want to be seen as a valuable site.Good quality content that is original is what you need to make your business stand out from the crowds and this includes Google!
When people visit a website they want to be able to find out everything they need to know about the products and about you. If you do not have the right information or make it too difficult for people to find out what they what on your site they will go elsewhere and there are plenty of other sites available that could provide them what they want.