Why is content good for my website?
Just having a website with a few standard pages is not enough in today’s world of technology if you want to be seen as a valuable site.Good quality content that is original is what you need to make your business stand out from the crowds and this includes Google!
When people visit a website they want to be able to find out everything they need to know about the products and about you. If you do not have the right information or make it too difficult for people to find out what they what on your site they will go elsewhere and there are plenty of other sites available that could provide them what they want.
Your content should!
- Explain your business, but don’t waffle and don’t use jargon
- Provide clear information on products
- Have clear, strong headings and easy to read content
- Be at least 300 words per page minimum
- Updated regularly and keep adding new content
- Explain about you and why you started your business
- Link words on your pages to other parts of the site, but not too many links on one page
Keep your content fresh and up to date
Fresh content on the site will not only let people know you regularly update your website it will also help with your SEO rankings and you will end up getting more exposure. It is important to make sure your content is original as duplicate content is frowned upon and it will harm your site and its SEO rankings.
Look at your website from with a fresh pair of eyes!
Open your website and look at your home page. Does your home page explain clearly to people who you are and what you have to offer! Get someone else to check it also and take on board their ideas and points, also it doesn’t hurt to look at your competition and see what they are doing that might be better than what you are doing.
So to summarise, having good quality content that is regularly updated is so important if you want your site to do well in SEO rankings and also retaining and finding new customers.
