Tap Tap away with Email Marketing
Email marketing has gained a bit of a bad reputation, but that’s mainly due to the countless spam emails we receive every day. By running a permission-based email marketing campaign you can help your business to both generate leads and improve customer retention.
Permission based means that they have given you their OK for you to send them an email, this could be through an email sign up form on your website or it could be because someone has handed you their business card at a networking meeting. Buying lists and emailing out to the masses isn’t something that we would advocate and it can damage your reputation. You could even have your website and email blacklisted as a result and so I really would steer clear of this type of email mail out.
How often should I send a newsletter?
This will really depend on the type of business that you have, if you are a retailer that has weekly offers then you may send a newsletter out more often. For most business however I wouldn’t recommend more that once a month, if people start to feel annoyed at the frequency in which they are receiving emails from you, they will simply un-subscribe!
What should I include?
It should be centred on the information that the reader wants, not what you want to tell them. Think about the following areas:
- The latest industry or company news that is relevant to your audience
- Advice or information about using your products/services
- Special offers including free e-books or money off vouchers
- Include testimonials or case studies about your customers
Encourage people to share your email newsletters with people they think would also be interested.
Building your list
- Start with your clients, suppliers and networking colleagues
- Encourage visitors to your website to sign up
- Include a link to the email sign up in your business email signature
- Add it to any marketing literature you have
Find out more about email marketing for your business
