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July 2015

When we think of lead generation, the first thing that comes to mind might be direct techniques such as cold calling or direct mail. The problem with these methods is that in today’s marketplace, they don’t really work that well.

We live in a world where people have little time and decisions are made quickly. People don’t like to be interrupted and this is why more traditional ways of trying to generate leads don’t work so well any more. The key now, is to reach people that are actively looking for what you do.

Social posting and search engine ranking go hand in hand. If you regularly post on social sites and I don’t mean once a month, but 3+ times a week it can definitely help you towards reaching a good google ranking spot and the more you post on as many social sites you can the better. Business has changed over the years and if you are still digging your heals in the sand and not accepting that social media can help to increase sales and customers then you will be left behind.