Google’s RankBrain and what it means for you!
Google announced RankBrain back in October 2015, it’s part of the Hummingbird algorithm and uses artificial intelligence to help decipher search queries, such as those that are vague, never been searched for before or a little ambiguous.
Google have stated that RankBrain is the third-highest ranking signal and so it’s something that shouldn’t be ignored.
This improvement in search results has been getting SEO’s very excited since the announcement last year as it should in theory help reduce the amount of spam results and instead provide the user with valuable web pages related to their query.
Numbers are great, but lets not forget the people!
In this blog we look at why it's still important to make time to talk to your customers!
In this Digital age where most things can be tracked and we can learn an enormous amount about our customers through their online behaviour, it can be really easy to rely on likes, shares, website visits and form submissions to measure success. These things are all important, i'm not trying to say they aren't. But in the mix of massive amounts of data it's really easy to get lost and forget the most important thing - people!