July 2016

Say the words “social posting” and for some business people you can see the panic in their eyes or hear their voices start to quiver! To them these are taboo words that they just want to avoid or pass on to someone else to do!

Yes I guess the truth is that with anything new it is always frightening to start with, but the good news about social media and social postings is that you will overcome your fear with just a little bit of practice.  The one thing to remember in all this is to not take it personally if no one likes or comments on your blogs, doesn’t re-tweet your tweets or love your Instagram photos.  It is a busy world and with around 1.3 billion people registered on twitter alone it is no wonder your tweets disappear as soon as they are posted. But the good news is that every time you make some noise through social media you are promoting yourself and the results will pay off.

A digital landscape is a collective name for websites, email, social networks, mobile devices (tablets, iphones, smartphones), videos (YouTube), etc. These tools help businesses sell their products or services.

In the world of business there is a smarter and more nimble competitor just around the corner with a better use and understanding of technology about to steal your market. Understanding your entire digital landscape can ensure you are not only keeping and eye on the competitoin, but that you are also keeping your digital assets up to date.  

We are living in a digital era, almost everything can be done online (from shopping to banking, to work and socialising). More and more of our lives depend on digital services.

It’s actually quite amazing how many businesses completely miss the whole concept of social, well, being social. You wouldn’t go to your local pub, shout out about how great you are, ask people to buy your product and then leave. That idea is like something from a sketch show, so why oh why do we think we can do exactly that on social platforms?