August 2016

The majority of people will agree that digital has changed their life (for good or bad). Life is certainly more convenient from online shopping/banking/to keeping in touch with friends and family.

Digital marketing activities are set to change in the future with emphasis being added to "value". I have complied a Top 10 Digital Marketing facts.

Digital Marketing is growing

Every business needs to market their selves/products/services. Traditional marketing is still very popular with online marketing growing in popularity. Mobile marketing is the fastest growing digital channel which is predicted to rise 12-15% in the coming year. Digital marketing focuses on engaging, it doesn’t interrupt like traditional marketing methods. Digital marketing’s emphasis is on the end user and making their experience a good one, hopefully meaning use of your service or sale of your product. Digital marketing growth rates are hard to predict with various experts stating digital marketing is likely to rise at least 26% in 2017. It was expected in 2016 that the internet will overtake TV to become the largest medium for advertising.

Big Data

Big data is a phrase used to describe collating and storing volumes of business related data. ‘Big data’ analysis has been around for years.

Whilst the word is relatively new. It’s simply identifying business moves, ability to operate, efficiency of business, client/customer satisfaction, habits within businesses, hidden patterns and profits. For the majority of small and medium sized businesses this is usually undertook by the Managing Director. Whilst the word ‘Big Data’ is aimed at larger organisations there are foundations any small to medium sized business can use.