What is AMP and should I adopt it?
If you’ve been hearing talk of AMP and been wondering what it is and whether you need an AMP version of your website, here’s the lowdown.
What is AMP?
AMP stands for Accelerated Mobile Pages and is a project designed to improve the performance of web content and advertisements. By using stripped down code known as AMP HTML, an open-source website publishing technology, it speeds up delivery, allowing static pages to load much faster than standard HTML.