How do I improve my Google Adwords Quality Score?
Your quality score is assigned by Google against your Pay Per Click campaign in Google Adwords. It’s a good marker for understanding how well your campaign could potentially perform. Performance from a PPC point of view encompasses the following:
- Getting the right traffic to visit the right pages on your website
- Increasing the overall number of visitors
- Getting a healthy click through rate
- You adverts appearing in a good position throughout the day
One of the ways to achieve this is through improving your quality score. It essentially means you can pay a lower click cost for a better positioned advert, I mean who wouldn’t want that?