Instagram – a Helper for Your Business
As soon as you’ve created or came up with an idea for your business, you’ll obviously start looking for the mainstream apps that can help you develop it. Of course, Instagram is one of those apps.
Without any doubt, Instagram has one of the biggest reaches throughout the social media apps and can really provide your business with some much-needed help. However, you must remember that you can’t just advertise your business like a TV commercial, for example, would do.
Instagram has some specific things that make it the way it is – and which should be taken into account when using it to help your business grow and develop.
Therefore, in today’s article, we’ll tell you some of the tips you can rely on when using Instagram in your business.
Creativity Is Mandatory
Of course, you might be interested only in the success of your business. This usually involves selling the products or services that you have available.
However, you must always rely on your creativity or at least try to find creative ways to promote your business. Moreover, when showcasing the products or services that you have available, it is important that you focus on what they can do – what solution they offer to certain problems. Do this instead of posting a bulleted list of one of your products’ features.
Stories Are Not Only for Celebrities
Let’s say, for example, that your posts are in high-quality and made in a professional way. Of course, they might attract a couple of customers – but not as many as you want. That’s why yet another important thing to remember is that people like it when a brand is transparent.
Namely, you can make use of the Instagram Stories feature to show behind the scenes photos or short videos. Maybe a day at the office, or your team working on a new product; it will leave a great impact.
These don’t have to necessarily showcase your products or your services. They should only tell a story that has happened within your business, among its employees and such.
Don’t Say a Speech – Have a Conversation
One of the things that most companies forget when showcasing their products (or when giving some information to their potential customers) is the way they are speaking to them.
Most companies rely on a robotic, monotone speech that has the sole purpose to inform their viewers of their new product. But that’s not what you should be doing on Instagram.
Instead, talk with your audience – ask them questions, give them a sentence they can relate to, tell a story about your product. In any case, remember to be personal, so to say, when writing your posts’ description.
After all, we can hear commercials all day – radio, TV, outdoors. A business that’s present on Instagram should be a business of the people. It should be something that cares about their opinion and which expresses itself in a way that’s relatable to them.
Relevant Hashtags
For the last tip of our article, we’ll leave aside the fact that your posts must be of high-quality and must come with amazing, interactive visuals. Instead, we’ll focus on the hashtag matter.
A hashtag is used to advertise your post to those Instagram users that are interested in what that hashtag is about. Therefore, if you put the #foodlover hashtag under your post, while the product you are trying to advertise is about anything else but food, then people will begin to lose trust in your marketing abilities.
Basically, the hashtags that you use should refer strictly to your post – both photo and description. Don’t try to lure in more people by using 5 hashtags that are not related to your business and its products or services at all.
By following these tips, your business will certainly start gaining traffic.
Contact us today to find out more about how we can help your business succeed online.
