How best to spend your money when building a new website
Whether you’re the owner of a business or have been put in charge of building the website, it’s imperative that you unlock its full potential. Spending money in an effective manner should be top of the agenda.
Here are 12 investments that will prove to pay dividends for the website and your overall strategy.
1. Web Design
Even if you are planning to use WordPress, having a web designer create the template and framework of your site will help your site create a big impact while managing the CMS is easier too.
2. On-Site SEO
With over 1.5 billion websites on the market, ensuring that your site is optimised for Google is key. Appearing on the front page of the SERPs will significantly boost your traffic levels.
3. Link Building
Links from other websites are viewed as a vote of confidence and will aid your SEO while also gaining trust from the users of those other sites. Investing in outreach is key.
4. Mobile App Development
Over half of all online interactions now take place on mobile devices. A site that is optimised for small screens is great, but a dedicated App is even greater still. It will reach a whole new audience.
5. Content Writing
Blogs, landing pages, product descriptions and other content will help your business convince visitors to actively purchase your goods. Quality is crucial for SEO and reader reactions.
6. Video Production
Video is shown to be one of the quickest growing and most popular ways for companies to market themselves. The content is fresh, easy to digest, and offers the chance to show personality.
7. Infographic Design
Infographics are another key feature that can brighten up web pages and give visitors the key information needed to influence their decisions and generate more sales and conversions.
8. Photography
Providing insight into the business through photos of the premises, team, and products can work wonders. This is a job best left to the professionals as the results can be hugely significant.
9. Web Hosting
There’s nothing worse than a website that cannot handle the traffic. Choosing a suitable web host, which also comes with a premium domain name is essential. A .com or.co.uk will be best.
10. Email Marketing Automation
Automated email marketing streams are still shown to be one of the most cost-effective ways of generating leads. Use modern software for attractive designs and place sign-up buttons on site.
11. Payment Gateways
Whether it’s handled by your web developer or not, having the right payment gateway ensures that you gain the largest number of sales. The choice can also impact issues like processing fees and trust.
12. Review Software
Trust is one of the most important words of all, which is why impartial reviews are vital. Collect them through the best software as well as Google My Business for the very best results.
When supported by social media and the right branding from the existing aspects of the business, your website will be sure to generate huge success. Interested to know how we can help, then take a look here!
