A beginner’s guide to using Social Media for your business
Google has publicly stated on several occasions that mentions, likes and shares on social media DO NOT affect your ranking in search results. But despite this, companies all over the world continue to build their social presence. Why?
The main reason has to do with engagement. Social media platforms are valuable in their own right. They give companies opportunities to connect with customers in ways that they never could before. It’s possible to market directly to individual users and have one-on-one brand-building conversations. It’s a remarkable opportunity.