Digital Marketing

Twitter though not as popular as Facebook, is one of the most referenced social media applications when it comes to public opinions.

Twitter first became popular thanks to celebrities like music artists and actors who wanted to connect with their fanbase. In recent years, businesses have started to use Twitter to gain exposure for their brand. To be successful with Twitter, you need to have followers and the more followers that you have, the better because you have will have more leads.

Social media has taken the world by storm, of course, you already know that. It is been nearly 10 years tens since we were first introduced to Facebook. And then along came other social media applications like Twitter, Youtube, Pinterest, Vines and Tumblr.

Social media has revolutionised the way we keep in touch with people and it is now part of our everyday lives. We use social media to share our thoughts on various matters, post our favourite photos from recent events and holidays and even share anything that we find interesting on the world wide web - usually hilarious cat videos. Basically it is a medium for people to express themselves

It's only been more recently that people have been looking to LinkedIn for Lead Generation. Primarily, LinkedIn was first used to help users to search for new job opportunities or to help recruiters to head-hunt the brightest young talent. Many people use their LinkedIn accounts to give themselves an online professional image.

Now, besides being used as a comprehensive tool for recruitment and employment opportunities, LinkedIn is now being seen as ideal medium to promote B2B businesses, and to get those all important leads. According Forbes, LinkedIn drives 80% of B2B social media leads.

Lead generation is a hot topic in our office at the moment, the number one question we get asked is “how can I generate more leads through my website?”. There are a couple of stages to go through in the process so we will look at each in turn here. 

Attracting the right audience

First off, you want to get the right traffic to your website, it’s not always about the number of visits, more importantly it’s the quality of those visits. It’s about getting the right people to find you. For example, if you have a high end product to sell then there is no point receiving lots of enquiries from people that don’t have the money to spend. It’s a waste of your time and theirs.

So you get into the office and switch on your computer, what is the next thing you do? Check your email maybe, have a little nose on Facebook or Twitter. So many of us find our day being dictated by what we find in our inbox, constant interruptions from others and lack of planning. So much so that it’s easy to get to the end of the day and realise that whilst you have been ‘busy’ you haven’t achieved anything you wanted to.

It’s probably one of the biggest challenges a b2b business faces, but unfortunately there is no getting away from the fact that like every business, you need leads! They don’t just magically appear out of nowhere, if you are lucky then your existing customers may hand a few referrals in your direction, other than that it can be a scratch your head moment for many!

o how do you do it? How do you reach those people and get b2b leads?

Whilst SEO isn't really quite what it used to be, on-page optimisation is still alive and well. There are simple steps you can take to make sure the content pages on your website are SEO friendly. It's not only best practice, it helps the search engines to understand what each page is about as well as those people that come to your website. Each page needs to be thought about in terms of what the user is looking for and also what the search engines are looking for. 

I imagine because you are reading this blog post that you are interested in generating leads for your business, you are also probably interested in finding out how to do this online. In this blog post we will be looking at why increasing visitors to your website isn't always the answer and why you should be focusing on quality over quantity. We will be looking at the following areas:

Ranking well in search engines is what every business owner strives for, with achieving the first page being the ultimate target. However, some businesses seem to get better results that others, so why is this?

One of the key objectives when you have a website is to keep the content on it fresh and up to date.  Fresh regular and good quality content will help build your businesses profile and help you to increase your search engine  rankings.

So most of us know by know that having local content is a very important component of any marketing campaign and if you have a Hertfordshire based business it's important to included geo targetted content on your website. In this post we will focus on the easiest and most common way to add up to date interesting content and that is blogging. But how do you fit it blogging when you are a small business? Here are our top tips for making content work for you whatever your size!