What is AMP and should I adopt it?
If you’ve been hearing talk of AMP and been wondering what it is and whether you need an AMP version of your website, here’s the lowdown.
What is AMP?
AMP stands for Accelerated Mobile Pages and is a project designed to improve the performance of web content and advertisements. By using stripped down code known as AMP HTML, an open-source website publishing technology, it speeds up delivery, allowing static pages to load much faster than standard HTML.
Keyword Research – The key to success
Keyword research is so important, I can't stress enough how much. Any kind of campaign online must never be attempted until you have a thorough understand of the things that people are actually physically typing into the search engines. All too often companies assume they know what people are looking for, but in reality it can be completely different. Each key phrase is its own individual market, so in order to understand which ones to target you need to know the volume of searches for each term, how competitive they are and whether you are able to compete against other websites.