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In a quick-fire society where the average human attention span is now believed to rest at around 8 seconds, companies are constantly under pressure to produce better results in shorter time frames. This can be seen in all aspects of

Building online trust is more important than ever for businesses. People tend to do more research before making purchases, and when dealing with businesses online, we all need to be aware of scams. When people visit your website, they instantly

Understanding why meta data is important and how to use it to your advantage is key to improving your SEO. Unfortunately, a lot of people don’t know what it is in the first place and they don’t have a clue

SEO and PPC are both strategies for driving more traffic to your site but there is a key difference between the two. The traffic generated by SEO is organic, free traffic but the traffic from PPC advertising costs money. As

With more than 2 billion downloads since its 2016 release (over 1 billion of these since 2019), TikTok has become the place to be on the internet. Currently, the app has over 800 million active monthly users, situated in more

Search engine optimisation can often be a difficult concept to grasp. It’s all about making your websites more attractive to all of the search robots that Google uses to search the web for new content.