PPC Agency in Hertfordshire That Turns Ad Spend into Pipeline
If you are running Google Ads or LinkedIn campaigns for your Hertfordshire B2B business and the leads are not there, the problem is not PPC. The problem is how it is being managed. TU Marketing builds paid advertising campaigns for B2B businesses that need every pound of ad spend to produce qualified enquiries, not just dashboard metrics.
Based right here at Thremhall Park in Bishop’s Stortford, we have managed PPC campaigns for B2B businesses since 2007. We understand long sales cycles, high-value keywords, and the difference between a click and a client.
PPC That Understands the Hertfordshire B2B Market
Hertfordshire has a concentrated business community with high competition for commercial search terms. Professional services, technology, consulting, and manufacturing firms are all bidding for visibility. Without a strategic approach, you end up paying for clicks that never convert.
We start by identifying the keywords and audiences that align with your actual commercial goals. Then we build campaigns structured to qualify traffic before it reaches your site. Better targeting means fewer wasted clicks and more enquiries from people who are genuinely in-market for what you sell.
- Based in Bishop’s Stortford, Hertfordshire
- 19 years managing B2B paid advertising
- Google Ads, LinkedIn Ads, and Meta campaigns
- Transparent reporting tied to business outcomes
- No long-term lock-in contracts
Our PPC Services
Google Ads
Search, Display, Shopping, and Performance Max campaigns built for commercial intent. We manage keyword selection, bid strategy, ad copy, and landing page optimisation as an integrated system. Every element is designed to maximise return on your ad spend.
LinkedIn Ads
The most effective platform for reaching B2B decision-makers. We run targeted campaigns by job title, industry, company size, and seniority. Sponsored Content, InMail, and lead gen forms built to start conversations with the right people.
Meta Advertising
Retargeting and lookalike campaigns on Facebook and Instagram that support your wider B2B marketing. Particularly effective for staying visible to prospects who have already visited your website or engaged with your content.
Transparent Reporting You Can Trust
Every month you get a clear report showing what was spent, what was generated, and what the cost per lead looks like. No vanity metrics. No hiding behind impressions and click-through rates. We track the metrics that connect to your pipeline and we report honestly on what is and is not working.
frequently asked questions?
What is a realistic PPC budget for a B2B business in Hertfordshire?
Most of our Hertfordshire B2B clients invest between £1,000 and £5,000 per month in ad spend. We will assess your market and give you an honest recommendation on what level of spend will produce meaningful results.
Can PPC work for niche B2B services?
Yes. Niche services often perform exceptionally well with PPC because the keywords are specific and the competition is lower. You may get fewer clicks, but those clicks are far more likely to convert.
Do you handle landing page creation?
Yes. We design and build landing pages optimised for conversion as part of our PPC service. A strong ad directed to a weak page wastes your budget.
How often do you optimise campaigns?
Continuously. We review campaigns weekly and make adjustments to bids, keywords, ad copy, and targeting. Monthly reports give you the full picture, but the optimisation work happens throughout the month.
Make Every Pound of Ad Spend Count
Get a free audit of your current PPC campaigns and find out where the opportunities are for your Hertfordshire business.
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