PPC Agency in London for B2B Businesses That Need Leads, Not Clicks
London PPC is expensive. Cost per click in competitive B2B sectors can be brutal, and if your campaigns are not tightly managed, you will burn through budget fast with very little to show for it. TU Marketing builds PPC campaigns for London B2B businesses that maximise every pound of ad spend. We focus on commercial intent, qualified traffic, and leads that actually convert.
We are not a massive London agency with layers of account managers between you and the person doing the work. You get direct access to experienced PPC strategists who understand B2B, long sales cycles, and high-value keywords. We have been doing this since 2007 and our average client stays over eight years.
PPC in London Requires a Different Approach
London keyword costs are among the highest in the UK. Generic bidding strategies and broad match keywords will drain your budget without producing the enquiries your business needs. We take a precision approach: identifying the exact search terms your ideal clients use, structuring campaigns to qualify clicks before they happen, and optimising landing pages to convert traffic into pipeline.
- 19 years managing B2B PPC campaigns
- Google Ads, LinkedIn Ads, and Meta advertising
- Precision targeting for high-value B2B keywords
- Transparent reporting: cost per lead, cost per acquisition, ROAS
- No long-term contracts
Our PPC Services for London Businesses
Google Ads
Search, Display, Performance Max, and Shopping campaigns structured for commercial intent. We manage keyword strategy, negative keywords, bid management, ad copy, and landing page alignment as one integrated system.
LinkedIn Advertising
For London B2B businesses, LinkedIn is often the highest-value paid channel. We target by job title, company size, industry, and seniority to reach the people who actually make buying decisions. Sponsored Content, InMail, and lead gen forms.
Meta Advertising
Retargeting and lookalike campaigns that keep your business visible to prospects who have already shown interest. Effective as a supporting channel alongside Google and LinkedIn.
Why Choose an Agency Outside London
We are based in Hertfordshire, not a Soho office with a rent bill that gets passed onto your retainer. You get the same strategic expertise and campaign management without inflated overheads. Our clients in London appreciate that their budget goes further with us because more of it goes into the work and less into our office costs.
frequently asked questions?
How much does PPC cost for B2B in London?
London CPCs are higher than most of the UK. Most of our London B2B clients invest £2,000 to £10,000 per month in ad spend, plus management fees. We will advise you honestly on what level of investment is realistic for your market.
Can PPC work alongside SEO?
Yes, and we strongly recommend it. PPC gives you immediate visibility while SEO builds long-term organic traffic. The data from PPC campaigns also informs our SEO keyword strategy.
How do you report on results?
Monthly reports focused on the metrics that matter: leads, cost per lead, conversion rate, and return on ad spend. No vanity metrics. If something is not working, we tell you and fix it.
Do you manage landing pages?
Yes. Campaign performance depends on landing page quality. We build and optimise landing pages as part of every PPC engagement.
Your Ad Budget Deserves Better Than Wasted Clicks
Get a free PPC audit and find out exactly where your London campaigns can improve.
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