LLM Visibility: Get Your Business Recommended by AI
19+ Years
Experience
8+ Years
Average client retention
200+
Campaigns Managed
4.9/5
Client Satisfaction
Your prospects are not just using Google any more. They are asking ChatGPT for recommendations. They are searching Perplexity for reviews. They are using Copilot to compare providers. LLM visibility is about making sure your business shows up when AI answers the questions your ideal clients are asking. If you are not visible in these AI tools, your competitors might be. And right now, most businesses have no idea this is happening.
We have been helping B2B businesses adapt to new search channels since 2007. LLM visibility is the newest, and in many ways the most significant. We are helping our clients get into the AI conversation early, before the competition catches up.
What Is LLM Visibility?
Large Language Models like ChatGPT, Perplexity, Claude, Gemini, and Copilot are increasingly used as search tools. People ask them questions and expect recommendations, comparisons, and shortlists. These AI models pull their information from the web, but they do not work like Google. They do not show ten blue links. They generate answers that reference and recommend specific businesses, products, and services.
LLM visibility is the discipline of making sure your business is one of the ones being referenced. It involves understanding how LLMs source information, what signals they prioritise, and how to position your business so that AI tools consistently recommend you when relevant queries are asked.
How We Build LLM Visibility
Content That LLMs Can Parse and Reference
LLMs favour content that is clear, factual, well-structured, and authoritative. We create and optimise content specifically for AI consumption: structured data pages, fact sheets, and content that directly answers the questions your prospects ask AI tools.
LLMs.txt and Machine-Readable Content
We create and maintain an llms.txt file for your website: a machine-readable page that provides AI tools with clean, structured information about your business, services, expertise, and contact details. Think of it as a business card for AI. We also ensure your key pages are structured in a way that LLMs can easily digest.
Brand Authority and Mention Building
LLMs learn from the web. The more your business is mentioned, cited, and referenced across authoritative sources, the more likely AI tools are to include you in their recommendations. We build brand mentions through digital PR, thought leadership, industry publications, and strategic content placement.
Structured Data and Schema
Schema markup helps LLMs understand your business at a deeper level: what you do, who you serve, where you are based, and what makes you different. We implement comprehensive structured data that gives AI tools the clearest possible picture of your business.
We regularly test how your business appears (or does not appear) in responses from ChatGPT, Perplexity, Gemini, and other AI tools. We track which queries mention you, which mention competitors, and where the opportunities lie. This is an evolving space, and active monitoring is essential.
What Our Clients say?
"Great support!"
Great company all of the staff are great and very helpful. My business will be clients for a very long time. I would recommend TU Marketing's services to anyone.
"Faultless Team"
Neil created and has managed my website for many years now and I wish to say that the team are Faultless.
"Excellent Job"
I’ve been very satisfied with the work that you’ve done for us and think that you’ve done an excellent job with the new website.
"Highly Recommend"
We have been working with TU Marketing (for the last 6 years) and we highly recommend their services. They are by far the best company we have ever used for Website Design, SEO and PPC, they are a great UK Company..
Why LLM Visibility Matters Now
The shift is already happening. ChatGPT has over 100 million weekly users. Perplexity is growing rapidly as a search alternative. Microsoft Copilot is built into the tools your clients use every day. When a founder asks ChatGPT ‘what are the best SEO agencies for B2B businesses in the UK?’, the answer it gives shapes their shortlist.
Right now, most businesses are not optimising for this. That is your advantage. Early investment in LLM visibility, before your competitors even understand what it is, means you can establish a presence that becomes increasingly difficult to displace over time. AI tools tend to reinforce what they already know. Getting in early matters.
This does not replace traditional SEO. It complements it. The same signals that help you rank in Google, authoritative content, strong backlinks, clear structure, also influence how LLMs perceive your business. LLM visibility adds a targeted layer on top of your existing SEO foundation.
frequently asked questions?
Is LLM visibility the same as SEO?
Not exactly. Traditional SEO targets Google’s ranking algorithm. LLM visibility targets how AI tools source and recommend businesses. There is significant overlap, strong SEO foundations help with LLM visibility, but there are also LLM-specific tactics like llms.txt files and brand mention building that go beyond standard SEO.
Can I control what ChatGPT says about my business?
You cannot directly control it, but you can influence it. By building a strong, consistent presence across authoritative sources, creating machine-readable content, and ensuring your brand messaging is clear and factual, you increase the likelihood that AI tools reference your business accurately and positively.
How do you measure LLM visibility?
We run regular tests across ChatGPT, Perplexity, Gemini, and Copilot, querying for the terms your ideal clients would use. We track when and how your business appears, when competitors appear, and how the landscape changes over time. This is manual and tool-assisted. There is no single dashboard for this yet, which is partly why most businesses are not doing it.
Is this just a trend or is it here to stay?
AI search is here to stay. The investment by Google, Microsoft, and OpenAI in AI-powered search tools makes this clear. The exact mechanisms will evolve, but the direction is set: AI tools are becoming a primary way people find and evaluate businesses. Getting ahead of it now is the smart move.
Do I need LLM visibility if I already have good SEO?
Good SEO gives you a head start, but it is not enough on its own. LLM visibility requires specific tactics that traditional SEO does not cover, like llms.txt files, brand mention strategies, and content specifically structured for AI consumption. Think of it as the next layer.
AI Is Already Answering Your Clients' Questions. Is It Recommending You?
Book a free AI visibility audit. We will check how your business appears in ChatGPT, Perplexity, and Google AI Overviews, and show you what it takes to get recommended.
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