LinkedIn Advertising That Reaches B2B Decision Makers
19+ Years
Experience
8+ Years
Average client retention
No Long-Term
Contracts
B2B
Specialists
LinkedIn is where your prospective clients spend their professional time. It is the one platform where you can target people by job title, company size, industry, and seniority, and know that they are in a business mindset when they see your ad. But LinkedIn Ads are expensive if you get them wrong. The cost per click is higher than Google, the audience is smaller, and the platform rewards relevance over budget. As a specialist LinkedIn advertising agency for B2B businesses, TU Marketing builds campaigns that put your message in front of the right people without burning through your budget on vanity metrics.
Why LinkedIn Advertising Works for B2B
The strength of LinkedIn advertising is precision. No other platform lets you target by company name, job function, seniority, and industry at the same time. For B2B businesses selling high-ticket products or services, that precision is worth the higher cost per click.
When a managing director of a £5M professional services firm sees your ad on LinkedIn, they are in a different headspace than when they are scrolling Instagram. They are thinking about their business, their challenges, their growth. LinkedIn lets you reach them in that moment, with a message that speaks directly to what they need.
Our LinkedIn Advertising Services
LinkedIn Sponsored Content
Sponsored content appears directly in your target audience’s feed, alongside organic posts from their connections and companies they follow. We create ad content that blends naturally into the feed while standing out enough to stop the scroll. Single image ads, carousel ads, and video ads, each chosen for the objective that fits your campaign.
LinkedIn Sponsored InMail (Message Ads)
Message ads go straight to the inbox of your target prospects. We write personalised messages that feel like a genuine conversation, not a mass marketing blast. This format works particularly well for event invitations, high-value content offers, and direct outreach to senior decision makers.
LinkedIn Lead Gen Forms
LinkedIn’s lead gen forms pre-fill with a prospect’s profile data, which means fewer fields to complete and higher conversion rates. We set up and optimise these forms to capture the information you actually need to qualify a lead, then connect them to your CRM so your sales team can follow up quickly.
Account-Based Marketing (ABM) on LinkedIn
If you know exactly which companies you want to win, LinkedIn’s ABM targeting lets you reach specific organisations and the decision makers within them. We build matched audience campaigns that put your brand in front of a defined target list, and we layer in retargeting to build familiarity over time.
Getting the targeting right is the difference between a campaign that delivers and one that drains your budget. We build layered audiences combining job title, seniority, company size, industry, and geography. We test audience segments against each other and narrow down to the combinations that actually produce quality leads.
We track what matters: cost per lead, lead quality, pipeline contribution, and the journey from ad click to sales conversation. You will know exactly how your LinkedIn advertising investment is performing against real commercial goals, not just platform metrics.
Why B2B Businesses Choose TU Marketing for LinkedIn Ads
- We only work with B2B businesses. We understand the longer sales cycles, the multiple stakeholders, and the pressure to justify every pound of marketing spend.
- We focus on lead quality, not lead volume. Cheap leads that never convert are expensive. We optimise for the leads that turn into revenue.
- No long-term lock-in. Our average client relationship is over 8 years because the work delivers, not because of a contract clause.
- Integrated approach. LinkedIn Ads work best alongside SEO, content marketing, and a strong website. We connect the dots across channels.
- Honest reporting. If something is not working, we tell you and we fix it. No hiding behind vanity metrics.
What Our Clients say?
"Great support!"
Great company all of the staff are great and very helpful. My business will be clients for a very long time. I would recommend TU Marketing's services to anyone.
"Faultless Team"
Neil created and has managed my website for many years now and I wish to say that the team are Faultless.
"Excellent Job"
I’ve been very satisfied with the work that you’ve done for us and think that you’ve done an excellent job with the new website.
"Highly Recommend"
We have been working with TU Marketing (for the last 6 years) and we highly recommend their services. They are by far the best company we have ever used for Website Design, SEO and PPC, they are a great UK Company..
frequently asked questions?
How much does LinkedIn advertising cost?
LinkedIn Ads typically cost more per click than Google Ads, usually between £5 and £15 per click depending on your audience and competition. But the quality of traffic is often higher because you are reaching people by job title and seniority. We recommend a minimum monthly ad spend of £1,000 to £2,000 for B2B campaigns, plus management fees. We will advise on the right budget based on your target audience size and goals.
What type of B2B business gets the best results from LinkedIn Ads?
Businesses selling high-ticket services or products to other businesses. If your average deal value is £5,000 or more and you can name the job titles of the people who buy from you, LinkedIn advertising is likely a strong fit. It works especially well for professional services, technology, manufacturing, and consultancy.
How quickly will LinkedIn Ads generate leads?
You can see initial results within the first two weeks, but it takes 6 to 8 weeks to properly optimise a LinkedIn campaign. The platform needs data to learn which audience segments and ad formats are performing. We use the first month to test, then scale what works.
Can LinkedIn Ads work alongside our other marketing?
They should. LinkedIn advertising is most effective when it is part of a broader strategy that includes SEO, content marketing, and a website that converts. A prospect who sees your LinkedIn ad, visits your website, reads a blog post, and then searches for you on Google is far more likely to convert than one who only sees a single ad.
Start Reaching the Right Decision Makers
If your ideal clients are on LinkedIn, and they almost certainly are, let us show you how targeted advertising can put your business in front of them. We will review your current position and recommend a LinkedIn strategy built around your commercial goals.
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