TU Marketing

Free Marketing Guides and Checklists

Practical, no-nonsense resources built from 19 years of helping B2B businesses grow. Each guide tackles a specific challenge and gives you a clear framework to work with. Download them for free. If you want help putting any of it into practice, that is what we do.

Available Downloads

The B2B Website Audit Checklist

A step-by-step checklist to evaluate your website’s SEO, conversion rate, technical health, and content quality. The same framework we use in our free audits, packaged so you can run through it yourself.

SEO for B2B Businesses: A Practical Guide

How SEO actually works for B2B companies with long sales cycles and technical products. Covers keyword strategy, content planning, technical foundations, and how to measure what matters. Written for founders, not SEO specialists.

AI Visibility: What B2B Businesses Need to Know

How ChatGPT, Gemini, and Copilot find and recommend businesses. What you can do now to make sure your business shows up when AI answers the questions your clients are asking. The basics, explained clearly.

Google Ads for B2B: Getting Started Without Wasting Money

A practical introduction to Google Ads for B2B businesses. How to choose the right keywords, set sensible budgets, write ads that attract the right clicks, and avoid the most common mistakes that waste budget.

The Marketing Agency Red Flags Checklist

Thinking about hiring a marketing agency? Here are the warning signs that an agency is going to waste your money, and the questions you should be asking before you sign anything. Honest advice, even if it means you do not choose us.

Monthly Marketing Report Template

A simple template for tracking the marketing metrics that actually matter for B2B businesses. Use it to hold your agency accountable or to track your own efforts. Focuses on pipeline and revenue, not vanity metrics.

Want a Personalised Audit Instead?

Our guides give you the framework. A free website audit gives you the specifics. We will look at your site, your competitors, and your market, and tell you exactly where the opportunities are.