B2B Marketing Strategy and Consultancy
Most B2B businesses do not have a marketing problem. They have a strategy problem. They are spending money on channels that do not connect, running campaigns without a clear objective, or doing what they have always done and hoping something changes. If that sounds familiar, you do not need more marketing activity. You need a B2B marketing strategy that ties everything together and points it at revenue.
We work with founder-led businesses to build marketing strategies that are commercially grounded, realistic, and built to compound over time. Not a 60-page document that sits in a drawer. A clear plan that your team can execute and your business can measure.
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What Our Strategy and Consultancy Service Covers
Marketing Audits
Before we recommend anything, we look at everything. Your website, your content, your SEO, your paid campaigns, your analytics, your sales process, and your competition. We identify what is working, what is wasting money, and where the real opportunities are. This is not an automated report. It is a senior-level assessment of your entire marketing operation.
Strategic Planning
Once we understand where you stand, we build a plan. This covers channel selection, budget allocation, content priorities, targeting, messaging, and a realistic timeline for results. Every recommendation ties back to a commercial outcome. If we cannot explain how a tactic generates pipeline, we do not include it.
Channel Prioritisation
You cannot do everything at once, and you should not try to. We help you identify which channels will deliver the most value for your business right now, and which to add later as momentum builds. For most B2B businesses, that means starting with SEO and content, adding paid advertising, and building from there.
Ongoing Advisory
Strategy is not a one-off exercise. Markets change, competitors move, and what worked six months ago might not be working now. We offer ongoing consultancy where we meet regularly, review performance, and adjust the plan. Think of it as having a marketing director on call, without the full-time salary.
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Our Digital Marketing Impacts
200+
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350+
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Who This Is For
Our strategy and consultancy service is designed for founder-led B2B businesses that want to grow but are unsure how to spend their marketing budget effectively. You might be investing in marketing already and not seeing the return. You might be starting from scratch and want to get it right from day one. Either way, we help you build a plan that makes sense.
We work best with businesses that have a turnover of £1M to £10M, sell high-ticket products or services, and have a real sales process. If you are looking for someone to run a few social media posts, we are probably not the right fit. But if you want a marketing partner who understands commercial pressure and can help you build something that lasts, we should talk.
How We Work
What Our Clients say about us?
"Great support!"
Great company all of the staff are great and very helpful. My business will be clients for a very long time. I would recommend TU Marketing's services to anyone.
"Faultless Team"
Neil created and has managed my website for many years now and I wish to say that the team are Faultless.
"Excellent Job"
I’ve been very satisfied with the work that you’ve done for us and think that you’ve done an excellent job with the new website.
"Highly Recommend"
We have been working with TU Marketing (for the last 6 years) and we highly recommend their services. They are by far the best company we have ever used for Website Design, SEO and PPC, they are a great UK Company..
Start with a Conversation
Our Work
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Junk Hunters
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DSL
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→frequently asked questions?
Do I need a strategy before investing in SEO or PPC?
Can you provide strategy without handling execution?
How long does a strategy project take?
What does a strategy engagement cost?
Standalone strategy projects typically range from £2,000 to £5,000 depending on the scope. Ongoing advisory retainers start from £1,000 per month. We will give you a clear quote before any work begins.
Insights
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